Heck, ...I've already asked all my contacts not to email me from a Gmail account too. I'll just bounce them back to sender. I don't like the sound of Google's game plan, personally. 'Tailored ads' ?? ...NO THANKS!
*hypothetically*
What if I'm having a very private, back and forth with a girlfriend via email.
So I open her email, ...and there waiting for me are ad's for Viagra?! Hardly needed thanks all the same Google!