I went over what the offers entail... but come away with the definite feeling that this isn't a "rent to own" type deal, rather pay to use, with no ownership at the end.
I think the former option would have been smart to offer, if tough to implement.
Instead, you're faced with a "start all over" at the end of the subscription. A decreasing subscription fee for repeat subscribers would have been a good marketing tool.
This might be an option for folks using the heck out of it every day, probably not for the more casual user. Not really sure this will boost their business much.... but then Ps might not be the right tool for more casual users.
Maybe, if they offered a "progressive" range of pay for features it might improve things...
I'm interested in hearing what folks think about this. Interesting article, I.D. Thanks.