Stardock has been showing off MyColors at CES to several of its key partners.
MyColors combines Stardock's core custmization technologies into a single package. Rather than people buying the software, they simply purchase a theme and the software is part of the package.
Stardock Design has already begun releasing licensed MyColors themes for the NBA, NHL, NCAA, General Motors, and others. Many more themes are in development.
Later this month, Stardock plans to release MyColors 2.0 which has been designed to be pre-loaded with new computers. It will also come with Object Desktop 2008 so that ODNT users can make use of MyColors themes (free ones will be included for Object Destop users).

MyColors v2