I agree with you Lord Shitzu, without ever having heard the sound quality on any iRiver player, I am convinced that is the brand I wanna get. I was interested in 3 brands, iRiver, SanDisc, and Creative MuVo. I got on Google and just did a little comparison shopping for prices, features, usability, etc., and between that and the reviews for the various players iRiver came out head and shoulders above the rest. One of the features that seems to be really cool is the fact that the iRiver flash players have a battery life of about 40 hours! Have you found that to be true? I'd like to get your impressions as an iRiver user if I could. Thanks for the help all!