Branded Computer Desktops: The New Marketing Strategy

Harris Interactive and Teenage Research Unlimited conducted a survey for Yahoo Inc. proving that teenagers and young adults spend more time in front of their computers than watching television or listening to the radio.  To be more effective, marketers must shift their advertising strategy to include the growing demographic of personal computer users as well as find new technologies that will allow them to display a consistent and interactive message on a user’s desktop.  Stardock’s Theme Manager OEM allows companies to do just that.

Theme Manager OEM provides corporate clients the ability to transform the current Windows XP desktop into a custom branded advertisement highlighting a specific product and providing links directly to the company’s website.  Themes can increase traffic to a client’s website, create awareness of the company and its products for future sales and help develop brand loyalty.  Furthermore, offering interesting and innovated technology to customers can enhance the relations a company has with its currents customer base.

Recently, Alienware, a leader in high performance computer desktops and notebooks, enjoyed over 2.5 million downloads of their first theme.  The outstanding feedback received from the first theme resulted in the preloading of Stardock’s Theme Manager OEM on all of Alienware’s new machines and the creation of a second theme that has just been released.

Alienware Darkstar Theme, Created for Alienware

Similarly, Zippo Lighter created a theme that they currently offer on their website to help create brand loyalty and to help drive more traffic to their website.  Zippo has reported that it received 38,000 downloads in its first weekend and continued through the week at a rate of 300 per hour and exceeded 200,000 downloads in the second weekend the theme was made available.

Zippo Lighter Theme Created for Zippo Manufacturing

 Both Alienware and Zippo are not the only companies to take advantage of this technology.  Software and hardware companies like Microsoft, NVIDIA, Systemax and ATI and entertainment companies like Warner Bros. and Universal Studios have all benefited from the use of our design team to make custom branded themes.  Goodyear North American Tire used Theme Manager OEM to allow people to search for their store locations without opening a browser. 

All of the companies who have used Theme Manager OEM have been able to increase traffic by offering their themes on their websites and on WinCustomize.  Every month WinCustomize, the world’s most popular desktop customization site, receives 3 million unique visitors interested in changing the look, feel and functionality of their desktop.  This translates into 3 million unique monthly users with the potential of visiting your website.

Theme Manager OEM succeeds where banners fail.  It makes your company the center of attention by offering an aesthetically appealing interactive advertisement that your customers will have fun using. 

Coporate clients interested in leaning more about Theme Manager OEM should contact Adam Nimeh at animeh@stardock.com