It's actually a neat product.  And it can't be compared with the $20 version of Desktop X, as it's a tool to generate standalone EXE files that will install a SWF (Flash) file in the wallpaper list of the Display Properties. A user would not need to install SWF Desktop to use the thus created Flash background. So, if anything, it would be comparable to Desktop X Pro ($500). As Essencay said, it's a corporate marketing vehicle more than a end-user product. I just gave it a try, and I find it very cool. Of course it doesn't have all the possibility of Desktop X, but nevertheless can be quite powerful. And since it's in Flash, the desktop can be in vector format, thus adjusting to every resoution/size without quality loss.