If its an "Olympics" then why is the contest only in one category? Perhaps a media category (all media players) and/or a Shell replacement type category(which includes DX not a shell really).
I just think it would be more interesting to see what would come out of it in different categories. Of course probably can't expand it too much since the prizes would get a bit costly.
Just a thought though, even though I didn't really follow it closely last time, it was interesting to see how it helped spur some creativity.