Baker - precisely.
With DesktopX Pro, a shop like Pixtudio or other themer could start releasing their own PROGRAMS.
Cool weather object? No problem, now it can be a cool weather program on its own that you can send to anyone regardless of whether they have DesktopX or not.
Of course, like Baker said, the price has to be sufficiently high to offset the lost sales. $499 is the same price as the basic Flash license which is what we see DesktopX being a complementing product to.
We also have DesktopX Enterprise which is $15,000 which has more ActiveX support, a broader license, and can turn themes into programs too.