Jung good read, Fraud is ok.. grates on my nerves though with his drunking cocaine induced enlightenment and insight into the fact that everyone want to boff their mum, and if feamle wants to trade equipment if only for a few moments, ingrate...
paxx, you and others might like to take a look at:
Social Cognition; making sense of people
by: Ziva Kunda from MIT...
exceprt:
"
This book is divided into three sections.
The first focuses on "basic processes" in social cognition. It reviews research on concept representation, rules of inference, memory, *hot* cognition, and atuomatic processing.
The second section focuses on three basic topics in social cognition: group sterotypes, knowledge of other individuals, and the self.
The final chapter revisits many of the issues discussed in the book from a cross-cultrual perspective.
"
It is actually 558 pages of small type and a total of 11 chapters between the three choice of topics breaking the whole process down in each..
anyway...
very good read, so is the Dali Lamas "A new Ethic for a New Millinium"