It might have been GUI champs. It sure brought the best from the designers out. I guess trying to coax the best out of the elite master skinners might be a challenge. Personally, the title of True Master should only be given out to one: the winner of the competition. And held by only one at a time
I agree, wait for the products to be upgraded. Then let them have at it.
Perhaps once a quarter, feature one of Stardock's popular products with a design competition. Once it's set up for one product, switching to a different product would be fairly easy. Featuring that one product might also increase the user base for it as it gets attention and new users/skinners of that program might take hold. I don't know what the more popular programs are, but i could think of CursorFX, Iconpackager, Deskcapes, Windowblinds?