BTW, if having a skin site is such a fantastic advertising opportunity, why aren't others doing it? Even Nullsoft (WinAmp) is farming out their skin site out to Deskmod. Hoverdesk is going to do theirs with deviantART. WinStep the same deal. For some reason, every other software developer has not discovered this great marketing vehicle that is running a skinning site.
Look, someone has to pay for the bandwidth. It's that simple. The $50 Object Desktop subscriptoins don't pay for this site. It subsidized it in the beginning when the site was early on but we're way beyond that now.
For businesses to stay in business they have to have their income greater than their cost. Therefore we have to do one of the following:
a) Raise the price on our software to subsidize this site.
or

Create a mechanism in which the users of this site can help offset the cost.
I prefer B. I don't see why Object Desktop users should have to pay for WinCustomize. I don't see why a WindowBlinds customer has to pay for the bandwidth of this site. It seems the fairest thing is to come up with something where the people who actually use this site heavily have a way to support it directly.
The best way I can see is through subscriptions. Make it so that ODNT users get unlimited downloads, subscribers get extra goodies and non-subscriber, non-SD customers who heavily use the site do face some limits.
Sure, the site has some beneficial "advertising" effects but not $150,000+ per year in advertising effects. Ask Jorge or Thibaud or any other developer if making desktop enhancements is a get rich quick scheme. It's not. It's a labor of love. Don't let anyone kid you into thinking that somehow the traffic here generates massive numbers of sales. We could just as easily do what Lightek (Talisman) does - simply link to skins on OTHER sites. They're the smart ones: http://www.lighttek.com/themes2/
Skin sites are expensive and we're trying to work it out so that WC can pay for itself and we're doing so by trying to develop value-ad content for those subscribers. I think the skin browser is a good example of it.