Generally speaking, when the guys running a thing aren't anywhere near their field of expertise, they're gonna get their asteroids kicked.

These guys look like they know a good deal, but the money guys know nothing at all.

I hope they succeed... because the spin off stuff alone will be worth a great deal. I just really wonder how they know which ones to mine, and when all is said and done, in order for it to make money, it'll have to price stuff below what it'd cost here on earth. Not clear to me how that will come about. Just about everything tied to something like this will probably cost a zillion.

Asteroids are what's left over after the solar system formed. So....what we have here on earth also exists on or in those asteroids but in quantities that dwarf by several orders of magnitude anything we have here. Mining them can make those individuals obscenely rich and well worth the cost of developing machines to take 'em there.

I feel like this might be a viral advertising Prometheus. 

That said, interesting stuff at the very least. 

They could do this a lot cheaper by just waiting until one hits the planet instead of all that flying around.

This is the future--if we are going to have one.