There was a, uh, relatively active thread about it a little while back. I tried to fish it out for you but can't find it, so you'll have to settle for my seriously abridged version for now.
GameStop is a game retailer. They didn't have a digital distribution platform, just brick and mortars. They bought the Impulse piece of Stardock to get the game digital distribution. A group of employees related to Impulse that used to be working for Stardock are now working for GameStop.
Don't know for sure, but I'd think that both Stardock and GameStop would somewhat anxious to get the desktop customization stuff split out of Impulse. Makes sense that GameStop wouldn't particularly want to be bothered by it, and it seems like getting it out would simplify Stardock's life as well.
Think that's pretty much the gist of it.