Problem with paying to provide things for free is when you start having to pay so much that it begins to affect your life and the one of those that depend on you.
On the web, as previously stated before, sites are victims of their own success - this because there are literally millions of people surfing the web at every instant. A site becomes too successful and the bandwidth bill goes through the roof. No can do (unless you're some kind of altruistic Bill Gates, of course).
Successful free sites where thus supported by advertising until recently (as are magazines, newspapers and tv). When you buy a newspaper, its actually the advertisers that are covering most of the costs - you just pay some minimum amount. When you pay your cable TV, you are not supporting the networks (actual content), just the cable service... again, its advertising that supports the networks.
Unfortunately the advertising business model does not work on the net. Magazines, for instance, have two advantages: first advertising is targeted, second you will see that full page article wether you want it or not when you flip the page in the middle of an interesting article.
With TV it's something similar: There you are, completely hipnotized by that great show, when BAM, they switch to comercials. Of course we can break the spell and walk away or turn the sound off, but most of us will just do nothing and wait for the show to resume - in the mean time some or all of those adverts came through to you.
On the net we don't exactly flip pages like we do with magazines... so the adverts were mostly peripheral and we learned to ignore them, or used ad blocks. When the pop ups came, we would close those irritating little windows faster than they could show their content... Add to that the fact that advertising was not targeted and you can see why the advertising-pays-all business model failed on the net.
Some other solution must be found... just don't ask me which one(s). However, one good thing came out of the dot com collapse: people started to realize that they can't have their cake and eat it too. As in real life, generally speaking, there is no such thing as a free lunch. Good things come at a price, which you or someone else will have to pay.
Jorge Coelho
NextSTART 2.70 - The Desktop Revolution Begins Here!
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