To me, this entire thing looks like a bunch of eye candy, and a dumbed-down user interface from what USED to be a very useful, and (at least to me) easy to use application - Stardock Central (aptly named, as the central application which to run to download/install/uninstall/update/run everything produced by Stardock).
Impulse is targeted to a wider audience beyond Stardock apps.
Please stop following Microsoft's lead in changing the UI of an application and making it "easier to use for the end user" but in fact just hides way too many options and makes it even MORE confusing for anyone to use
For new users, Impulse will be much easier to use.
MS has made changes to their UI based on more money than you and I will ever see. Copying them makes good sense.

But as always, Stardock will improve on what MS has done.