I know I'm (at times) easily confused, but I swear that the motion picture industry is shooting themselves in the foot, rear-end, and several other places with their stupid practice of running trailers for their films several weeks in advance of when the film will really open.
It wouldn't be so bad if they didn't bombard the airwaves with commercials for movies for days on end. Showing a trailer once per week leading when the film is still 4 weeks away from the theaters might even be tolerable. But no, the film industry shows the trailer several nights in a row, several times a night, while the film is most definitely many weeks away.
As an example: I'm seeing trailers for The Astronaut Farmer. It looks interesting to me, but it's not due out for several weeks still. Meanwhile the studios have been running the trailers and ads for the film several times per evening. Enough to have me fairly certain that the film just has to be coming out this week. It should be there to see tomorrow. I should be able to go see it. Ooops, not. It's not there. Won't be there for a few weeks. But I'm seeing commercials that make it seem like I should be able to go see it.
Argh! Just totally stupid. Advertise early, build up a buzz, sure, but the way things stand now by the time the film opens I'll be tired of the trailers, mad at the studio for teasing me so long, and won't be interested in going at all. Not to mention the fact that I'll probably have spent the money that I would have used to go the movie on something else entirely different.
When all is said and done the studio loses and I'm left disappointed in not getting fresh entertainment. Then later on the studio repeats the process a bit when the DVDs are released and I just dredge up memories of the whole experience the first time around, get the blahs again and figure that skipping the film is the best answer all around.