I was wondering about Stardock Design. Now I get it. As I understand, it's mostly to attract corporations looking to brand the consumer's desktop. It's good business for them (advertising, profits), good business for Stardock, and good for the consumer who will buy anything with their favorite brand on it. Makes enough sense to me. Great opportunity for the really talented developers/designers in the community. |
Precisely. Regular skins can't (legally) do things like sports team skins, university skins, corporate branded skin. I know, for instance, I'd love to have a Pepsi or Coke skin but it's murky on the legality of that thing without the company's blessing.
With Stardock Design, the company gets to get a branded desktop made and the consumer gets to customize their desktop with their favorite team, brand, etc. I.e. it's win-win.